Google - Yahoo Agreement for Yahoo Search Results

Its time to review our internet marketing strategy for Yahoo search results. Last Thursday Yahoo and Google announced an agreement under which Google ads would be displayed alongside Yahoo's search results and on some of its Web properties in the U.S. and Canada. Yahoo will be able to display paid search results from Google, other third parties, and Yahoo's paid ads. The agreemetn is non-exclusive so Yahoo will be able to select the search term and the pages that will offer to Google paid search ads. Yahoo for the first 12 months expects the agreement to generate an estimated $250 million to $450 million. The agreement allows both parties to terminate the agreement but it also requires Yahoo to pay a termination fee - if the agreement ends within 24 months - of $250 million. Both parties are ready start their advertising agreement, even though they will have to delay their plans for up to three for the U.S. Department of Justice to review the arrangement.

New Marketing Tool? Feedburner launched AdSence for Feeds

It could be your next tool to promote your website or you blog. End of May Feedburner launched AdSense for feeds. It will be similar to Google Adsense but specific for blog and RSS feeds. The program will be easy to use with a setup tab and with a report tab to control and check your ads. It looks like the next most popular marketing tool for most managers. Visit feedburner and check a new but soon very popular program.

Internet Marketing Mix A Different Approach

Internet Marketing even though is taking place with a different form of marketing it can be similar with traditional marketing.

E-Marketing Price - E-Price can be approached with the same philosophy as the traditional Price

Premium E-Pricing - for example selling online music or DVDs.
Penetration E-Pricing - using free trials pr free subscriptions to attract new customers

Economy E-Pricing - selling services online

E-Price skimming – low cost online presentations and promotions for a new product or service

Psychological E-Pricing – low cost product or services
Product E-Pricing – trials for new customers or new services to existing and new customers

Promotional E-Pricing – free vouchers for existing or new products
Geographical E-Pricing – different prices for each country for the same product

E-Marketing Place - E-Marketing is a different approach comparing to traditional marketing. Setting an online store like Amazon, Ebay you provide the same service reducing your cost and attracting more customers comparing to a physical store. Even online banking is one of the most popular forms of trading.

E-Marketing Product - E-Marketing Products could involve physical products or services. The difference with the traditional Marketing Product is that the provider can deliver a service online.

E-Marketing Promotion - There is a number of promotional tactics for E-Marketing Promotion. Pay Per Click is one of the faster promotional tactic. Pay Per Click (PPC) is a service provided from Google Adwords, Msn and Yahoo. An affiliate program is an alternative way to promote an online business.