Internet Marketing Mix A Different Approach

Internet Marketing even though is taking place with a different form of marketing it can be similar with traditional marketing.

E-Marketing Price - E-Price can be approached with the same philosophy as the traditional Price

Premium E-Pricing - for example selling online music or DVDs.
Penetration E-Pricing - using free trials pr free subscriptions to attract new customers

Economy E-Pricing - selling services online

E-Price skimming – low cost online presentations and promotions for a new product or service

Psychological E-Pricing – low cost product or services
Product E-Pricing – trials for new customers or new services to existing and new customers

Promotional E-Pricing – free vouchers for existing or new products
Geographical E-Pricing – different prices for each country for the same product

E-Marketing Place - E-Marketing is a different approach comparing to traditional marketing. Setting an online store like Amazon, Ebay you provide the same service reducing your cost and attracting more customers comparing to a physical store. Even online banking is one of the most popular forms of trading.

E-Marketing Product - E-Marketing Products could involve physical products or services. The difference with the traditional Marketing Product is that the provider can deliver a service online.

E-Marketing Promotion - There is a number of promotional tactics for E-Marketing Promotion. Pay Per Click is one of the faster promotional tactic. Pay Per Click (PPC) is a service provided from Google Adwords, Msn and Yahoo. An affiliate program is an alternative way to promote an online business.

Traditional Marketing Mix

Marketing Mix is the most famous marketing term as the Four P's, including price, place, product, and promotion. Some authors are adding one more element: people. We will try to analyse the concept of 5 P’s which can apply for online and off line marketing.

Price

Using a Premium Pricing means that there is uniqueness about your product or service and the business can target to a higher price policy. For a new company trying to gain market share usually we identify a penetration pricing policy with the result the price is low until the product or service is known to the customers and when this is achieved, the price will increase. With low cost manufacture and distribution keeping the price low we identify an economy pricing strategy. A few companies with a strong competitive advantage and unique product or service usually they will use a price skimming policy. Even though this strategy will attract more competitors to produce asimiliar product or service with the result the price to fall due to the amount of business that can supply a similar service or product. The above are the most important forms of ‘price’, even though there are other types of the first P, the price.

Place / Distribution

Place is how the products or services will be distributed from the manufacture to the user. We can separate them to three categories, wholesalers, agents and retailers. Wholesalers they buy from producers and resell to retailers. Agents are used in international markets and retailers will promote the product direct to the end user, the customer.

Product

The product is the final stage when the consumer will purchase the product or service.

Promotion

Promotion includes all of the tools available to the marketing manager for marketing promotion of the product or service. We can separate in different categories: personal selling, promotion, public relations, direct mail, exhibitions and advertising.

People

People is the last element of the marketing mix and the most important element of any transaction. People are the end user, the customer whom will buy the service or the product that a company will promote.

What is Internet Marketing

Internet offers unique benefits to marketing a business. Offering low cost in distributing services and products to every customer and every country web, marketing became the most popular form of marketing. Most of the businesses transfer their activities from traditional forms of off line marketing to online marketing. Internet marketing is the act of promoting products and services by increasing a web site's online visibility. Some of these promotion techniques includes: organic search engine optimization (seo), pay per click advertising, e-mail marketing, newsletters, blogs, blog marketing, affiliate marketing, viral marketing, social media marketing, forums, articles and banner advertising.