Do I need RSS feeds?

Real Simple Syndication (RSS) is usually to collect and spread information online. In most blogs and websites there is a button saying RSS Feed.
RSS feeds will keep you updated with every new article or news from a website. Via an RSS feed you can publish a short description of your article and the actual post. With a short description you give the option to your readers to decide if they want to read the post. A feed includes a headline to show what the latest entry is about, a summary that will make people want to read it, and a link to the post.
RSS feed is an alternative way to get and manage traffic of existing and new subscribers. Giving quality contents to your readers they will subscribe to an RSS feed provided by your website.
Using an RSS feed you can get more traffic and wider audience. You can bring the information you have to offer to a wide audience and become seen as more of an expert in the field. RSS feeds are becoming increasingly popular for marketing managers and customers.

Search Engine Marketing (SEM) Strategy

Search Engine Marketing (SEM) Strategy includes all the techniques and strategies that an online marketer should apply with an online business. The goal of an online marketing strategy is to increase customers, traffic from search engines via organic (natural) search engine results, and paid listing.
SEM is an important aspect of online business to promote their businesses. It involves theoretical knowledge in combination with marketing strategies and techniques. It may include banner, text advertising, email marketing campaigns, interactive advertising and affiliate marketing.
Every successful search engine marketing strategy should include top search engine demands and consider them while creating website and improving internal and external ranking factors.
Banner advertising used to be a popular marketing strategy. Today some SEM Managers believe that there are number of below the line marketing tactics comparing to banners that a business could follow reducing the cost. Email marketing is an effective marketing strategy in order to increase customers or to keep existing customers updated with the company’s products and services.
Affiliate marketing it is a popular method for promoting web businesses by promoting their products and services through a third party. A number of companies today provide affiliate programs to other online businesses with attractive commissions per sale.
Search Engine Marketing (SEM) Strategy changes every day. Marketers should keep themselves update and apply marketing theory with a combination of new online techniques.