Sunday 20 July 2008

Search Engine Marketing (SEM) Strategy

Search Engine Marketing (SEM) Strategy includes all the techniques and strategies that an online marketer should apply with an online business. The goal of an online marketing strategy is to increase customers, traffic from search engines via organic (natural) search engine results, and paid listing.
SEM is an important aspect of online business to promote their businesses. It involves theoretical knowledge in combination with marketing strategies and techniques. It may include banner, text advertising, email marketing campaigns, interactive advertising and affiliate marketing.
Every successful search engine marketing strategy should include top search engine demands and consider them while creating website and improving internal and external ranking factors.
Banner advertising used to be a popular marketing strategy. Today some SEM Managers believe that there are number of below the line marketing tactics comparing to banners that a business could follow reducing the cost. Email marketing is an effective marketing strategy in order to increase customers or to keep existing customers updated with the company’s products and services.
Affiliate marketing it is a popular method for promoting web businesses by promoting their products and services through a third party. A number of companies today provide affiliate programs to other online businesses with attractive commissions per sale.
Search Engine Marketing (SEM) Strategy changes every day. Marketers should keep themselves update and apply marketing theory with a combination of new online techniques.

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