Search Engine Optimisation (SEO) and Sitemaps

A Sitemap is a map of your website with all your pages. A site map is helpful for people to navigate to a specific page within your website. Further it is an important tool for spiders crawling and indexing your website.
There are two types of Sitemaps, HTML and XML. HTML Sitemaps are for your customers, to navigate through your website. XML sitemaps helps the search engines to crawl your site and get the best possible rankings you can by letting the search engine see your website.
Every time you update your website, your Sitemap will be updated. The search engines will identify new content and it is an important factor to improve you page rank. Sitemaps are supported by most of the search engines.

Do I need RSS feeds?

Real Simple Syndication (RSS) is usually to collect and spread information online. In most blogs and websites there is a button saying RSS Feed.
RSS feeds will keep you updated with every new article or news from a website. Via an RSS feed you can publish a short description of your article and the actual post. With a short description you give the option to your readers to decide if they want to read the post. A feed includes a headline to show what the latest entry is about, a summary that will make people want to read it, and a link to the post.
RSS feed is an alternative way to get and manage traffic of existing and new subscribers. Giving quality contents to your readers they will subscribe to an RSS feed provided by your website.
Using an RSS feed you can get more traffic and wider audience. You can bring the information you have to offer to a wide audience and become seen as more of an expert in the field. RSS feeds are becoming increasingly popular for marketing managers and customers.

Search Engine Marketing (SEM) Strategy

Search Engine Marketing (SEM) Strategy includes all the techniques and strategies that an online marketer should apply with an online business. The goal of an online marketing strategy is to increase customers, traffic from search engines via organic (natural) search engine results, and paid listing.
SEM is an important aspect of online business to promote their businesses. It involves theoretical knowledge in combination with marketing strategies and techniques. It may include banner, text advertising, email marketing campaigns, interactive advertising and affiliate marketing.
Every successful search engine marketing strategy should include top search engine demands and consider them while creating website and improving internal and external ranking factors.
Banner advertising used to be a popular marketing strategy. Today some SEM Managers believe that there are number of below the line marketing tactics comparing to banners that a business could follow reducing the cost. Email marketing is an effective marketing strategy in order to increase customers or to keep existing customers updated with the company’s products and services.
Affiliate marketing it is a popular method for promoting web businesses by promoting their products and services through a third party. A number of companies today provide affiliate programs to other online businesses with attractive commissions per sale.
Search Engine Marketing (SEM) Strategy changes every day. Marketers should keep themselves update and apply marketing theory with a combination of new online techniques.

Google - Yahoo Agreement for Yahoo Search Results

Its time to review our internet marketing strategy for Yahoo search results. Last Thursday Yahoo and Google announced an agreement under which Google ads would be displayed alongside Yahoo's search results and on some of its Web properties in the U.S. and Canada. Yahoo will be able to display paid search results from Google, other third parties, and Yahoo's paid ads. The agreemetn is non-exclusive so Yahoo will be able to select the search term and the pages that will offer to Google paid search ads. Yahoo for the first 12 months expects the agreement to generate an estimated $250 million to $450 million. The agreement allows both parties to terminate the agreement but it also requires Yahoo to pay a termination fee - if the agreement ends within 24 months - of $250 million. Both parties are ready start their advertising agreement, even though they will have to delay their plans for up to three for the U.S. Department of Justice to review the arrangement.

New Marketing Tool? Feedburner launched AdSence for Feeds

It could be your next tool to promote your website or you blog. End of May Feedburner launched AdSense for feeds. It will be similar to Google Adsense but specific for blog and RSS feeds. The program will be easy to use with a setup tab and with a report tab to control and check your ads. It looks like the next most popular marketing tool for most managers. Visit feedburner and check a new but soon very popular program.

Internet Marketing Mix A Different Approach

Internet Marketing even though is taking place with a different form of marketing it can be similar with traditional marketing.

E-Marketing Price - E-Price can be approached with the same philosophy as the traditional Price

Premium E-Pricing - for example selling online music or DVDs.
Penetration E-Pricing - using free trials pr free subscriptions to attract new customers

Economy E-Pricing - selling services online

E-Price skimming – low cost online presentations and promotions for a new product or service

Psychological E-Pricing – low cost product or services
Product E-Pricing – trials for new customers or new services to existing and new customers

Promotional E-Pricing – free vouchers for existing or new products
Geographical E-Pricing – different prices for each country for the same product

E-Marketing Place - E-Marketing is a different approach comparing to traditional marketing. Setting an online store like Amazon, Ebay you provide the same service reducing your cost and attracting more customers comparing to a physical store. Even online banking is one of the most popular forms of trading.

E-Marketing Product - E-Marketing Products could involve physical products or services. The difference with the traditional Marketing Product is that the provider can deliver a service online.

E-Marketing Promotion - There is a number of promotional tactics for E-Marketing Promotion. Pay Per Click is one of the faster promotional tactic. Pay Per Click (PPC) is a service provided from Google Adwords, Msn and Yahoo. An affiliate program is an alternative way to promote an online business.

Traditional Marketing Mix

Marketing Mix is the most famous marketing term as the Four P's, including price, place, product, and promotion. Some authors are adding one more element: people. We will try to analyse the concept of 5 P’s which can apply for online and off line marketing.

Price

Using a Premium Pricing means that there is uniqueness about your product or service and the business can target to a higher price policy. For a new company trying to gain market share usually we identify a penetration pricing policy with the result the price is low until the product or service is known to the customers and when this is achieved, the price will increase. With low cost manufacture and distribution keeping the price low we identify an economy pricing strategy. A few companies with a strong competitive advantage and unique product or service usually they will use a price skimming policy. Even though this strategy will attract more competitors to produce asimiliar product or service with the result the price to fall due to the amount of business that can supply a similar service or product. The above are the most important forms of ‘price’, even though there are other types of the first P, the price.

Place / Distribution

Place is how the products or services will be distributed from the manufacture to the user. We can separate them to three categories, wholesalers, agents and retailers. Wholesalers they buy from producers and resell to retailers. Agents are used in international markets and retailers will promote the product direct to the end user, the customer.

Product

The product is the final stage when the consumer will purchase the product or service.

Promotion

Promotion includes all of the tools available to the marketing manager for marketing promotion of the product or service. We can separate in different categories: personal selling, promotion, public relations, direct mail, exhibitions and advertising.

People

People is the last element of the marketing mix and the most important element of any transaction. People are the end user, the customer whom will buy the service or the product that a company will promote.

What is Internet Marketing

Internet offers unique benefits to marketing a business. Offering low cost in distributing services and products to every customer and every country web, marketing became the most popular form of marketing. Most of the businesses transfer their activities from traditional forms of off line marketing to online marketing. Internet marketing is the act of promoting products and services by increasing a web site's online visibility. Some of these promotion techniques includes: organic search engine optimization (seo), pay per click advertising, e-mail marketing, newsletters, blogs, blog marketing, affiliate marketing, viral marketing, social media marketing, forums, articles and banner advertising.