Internet Marketing Mix A Different Approach

Internet Marketing even though is taking place with a different form of marketing it can be similar with traditional marketing.

E-Marketing Price - E-Price can be approached with the same philosophy as the traditional Price

Premium E-Pricing - for example selling online music or DVDs.
Penetration E-Pricing - using free trials pr free subscriptions to attract new customers

Economy E-Pricing - selling services online

E-Price skimming – low cost online presentations and promotions for a new product or service

Psychological E-Pricing – low cost product or services
Product E-Pricing – trials for new customers or new services to existing and new customers

Promotional E-Pricing – free vouchers for existing or new products
Geographical E-Pricing – different prices for each country for the same product

E-Marketing Place - E-Marketing is a different approach comparing to traditional marketing. Setting an online store like Amazon, Ebay you provide the same service reducing your cost and attracting more customers comparing to a physical store. Even online banking is one of the most popular forms of trading.

E-Marketing Product - E-Marketing Products could involve physical products or services. The difference with the traditional Marketing Product is that the provider can deliver a service online.

E-Marketing Promotion - There is a number of promotional tactics for E-Marketing Promotion. Pay Per Click is one of the faster promotional tactic. Pay Per Click (PPC) is a service provided from Google Adwords, Msn and Yahoo. An affiliate program is an alternative way to promote an online business.