Its time to review our internet marketing strategy for Yahoo search results. Last Thursday Yahoo and Google announced an agreement under which Google ads would be displayed alongside Yahoo's search results and on some of its Web properties in the U.S. and Canada. Yahoo will be able to display paid search results from Google, other third parties, and Yahoo's paid ads. The agreemetn is non-exclusive so Yahoo will be able to select the search term and the pages that will offer to Google paid search ads. Yahoo for the first 12 months expects the agreement to generate an estimated $250 million to $450 million. The agreement allows both parties to terminate the agreement but it also requires Yahoo to pay a termination fee - if the agreement ends within 24 months - of $250 million. Both parties are ready start their advertising agreement, even though they will have to delay their plans for up to three for the U.S. Department of Justice to review the arrangement.
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